RAVEN.
Decentralised LLM memory infrastructure. Three lines of code give an agent a persistent, retrievable memory that survives across sessions and stacks. Stored on Walrus, indexed for vectors, priced in tiers — the design had to make 'memory' feel like a physical product.
- ROLE
- Sole designer · brand → product
- CLIENT
- RAVEN
- YEAR
- 2025
- SCOPE
- LANDING · DEV-UX · ECOSYSTEM
- LIVE
- ravenv1.vercel.app ↗
- FIGMA
- ↗ source file
NO CONTEXT LOSS.NO RETRAINING.NO LIMITS.
Raven sells something fundamentally invisible — state that survives across agent sessions. The classic mistake when designing for invisible products is to invent a metaphor that fights the engineering. I went the other way: lean into the mystery, build the brand around a single mascot and a single phrase, let the developer flow be the proof.
Spent the first week on reference work — Substack illustration, the cover art of '90s hacker zines, the violet typography of late-night terminals — before drawing a single screen. The owl mascot showed up in one of those riff sessions and became the anchor; everything in the system orbits it.
The owl is the only fixed visual asset. Every other element (typography, colour, layout) is allowed to evolve, but the mascot's silhouette is canonical. It's the brand's load-bearing wall.
Resisted the urge to put a 3D illustration above the fold. The hero is a literal three-line code block. If a developer can't read and want it within ten seconds, no amount of mascot work will save the page.
Designed a dedicated /ecosystem route with partner cards instead of a 'features' grid. Teams shipping on Raven sell the protocol better than a bulleted list ever could.
Landing, mobile, ecosystem, and developer-onboarding flows shipped in the v1 file.
The owl — only canonical visual asset. Everything else is allowed to drift; the bird isn't.
Distinct narrative routes: marketing, ecosystem, mobile. Each with its own pacing.
The mascot review was a five-minute review. Saksham brought one option, said 'this is the bird,' and we believed him. The whole brand snapped into place around it.
TRIKON.
A landing page for an early-stage Web3 product line. The remit: make a brand that could carry a v1 product launch without locking the studio into a system it would outgrow in a quarter.