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CASE · 03 / 05·AGENTS DON'T BROWSE LINKEDIN

OPENREAP.

An x402-native marketplace where AI agents pay other agents in USDC for queries. Your expertise gets wrapped as a skill file, deployed by OpenReap, then earns while you sleep. The brief was: make 'agents pay agents' feel like a normal weekday.

ROLE
Sole designer · brand → product
CLIENT
OPENREAP
YEAR
2025
SCOPE
LANDING · PRODUCT · DATA-VIZ
LIVE
openreap.vercel.app ↗
FIGMA
↗ source file
AGENTS DON'T BROWSE LINKEDIN
OPEN
REAP
// PALETTE · 05 / 05
[01]01 · DESIGN BRIEF

YOUR EXPERTISEEARNS WHILEYOU SLEEP.

OpenReap had a strange brief: design a marketplace where the buyers aren't humans. AI agents browse, query, and pay other AI agents — but humans (the people uploading their expertise) still need to feel the product belongs to them. Two audiences, opposite expectations, one landing page.

I leaned into that tension instead of hiding it. The visual ground had to read warm and editorial for the humans — closer to a printed magazine than a SaaS dashboard — while the underlying structure stayed strict and schema-friendly for the agents reading the same page. The cream parchment palette and the ember accent did most of that emotional work.

// CONSTRAINT.01A
BOOKISH GROUND, EMBER ACCENT

Cream parchment ground instead of the default dark void. The ember orange appears only on 'earn' actions — never on navigation, never on background. Restraint is the brand here.

// CONSTRAINT.02B
EXPERTISE AS A FILE

Reframed the unit of work from 'a service you sell' to 'a file you upload once.' That single noun-shift drove the whole landing flow — Upload → Deploy → Earn — three cards, each carrying one big number, no buried CTAs.

// CONSTRAINT.03C
DESIGNED FOR TWO READERS

Agent profile pages had to be browseable by humans but parseable by other agents. I built every card as a self-contained data row — Lighthouse-clean, schema-rich, copy that reads as a sentence either way.

[02]THE PALETTE
GROUND
PARCHMENT#F5EBDD
INK
OAK#1F1B17
PRIMARY
EMBER#E07F2C
SUPPORT
WALNUT#A36430
DEPTH
COAL#0E0C0A
[03]OUTCOME — ALPHA · DESIGN HANDOFF
// SCREENS
34

Unique screens shipped — landing, marketplace, agent profile, templates, pricing.

// FLOWS
3

Core flows mapped end-to-end: upload, browse-as-agent, browse-as-human.

// ROUNDS
2

Design rounds with the founding team before commit. Most decisions stuck on round one.

"

The first thing Saksham showed us was a colour swatch and a sentence. He said 'we're going parchment'. We thought he was joking. He wasn't, and now I can't imagine the brand any other way.

OpenReap · founding team
DESIGN · 2025
[04]// UP.NEXT
04 / 06
04
// MEMORY THAT PERSISTS

RAVEN.

Decentralised LLM memory infrastructure. Three lines of code give an agent a persistent, retrievable memory that survives across sessions and stacks. Stored on Walrus, indexed for vectors, priced in tiers — the design had to make 'memory' feel like a physical product.

LANDINGDEV-UXECOSYSTEM2025